People invest a lot of time and money executing and crafting strategies for content marketing in their businesses. But, what about marketing yourself? Do you ever think about what kind of investment you make? Here, you are like the barefooted kid of a shoemaker who knows everything but does not follow the industry’s best practices to achieve personal and professional success. Regardless, you have done what not till dater; this is the perfect time to change yourself. Whether you are looking for a new job or a promotion or want to pivot your industry or role, you can create a content marketing strategy and support your personal brand this year, 2021.
Recently, Mike Myers attended the CMWorld chat on Twitter in which he said that personal branding in careers related to marketing has become more critical. If you fail to develop your brand, people may not believe that you can help them develop a brand for their agency, company, or product. The guest speaker in the chat, Anh Nguyen, also said the same things and agreed on whatever Myers said. He said that all the experience and knowledge you have gained for your personal brand could be scaled-up content marketing for an employer or a client.
Personal Brand: What is It?
Before you understand how to craft a strategy of content marketing for your personal brand, you must know what a personal brand is and why it is so important. A person’s personal brand helps him connect with his prospective collaborators, clients, employers, customers, etc. Gabriela Cardoza explained the general term in the chat and said that a personal brand helps you:
- Grow credibility and trust
- Build a network and thought leadership
- Differentiate yourself
If speaking frankly, you already have your personal brand. When you start engaging with people, they already start forming perceptions for you that create your brand. But, when you craft a strategy for your personal brand, it helps you to set a better way to achieve your goals.
Here are the reasonable steps that can help you to create a content marketing strategy for your personal brand.
Create a Mission Statement
A good content marketing strategy involves telling people about your organization in detail and what your organization wants to achieve. So, to create a personal brand mission statement, you need to start with this first step. Gabriela, while breaking down the components of the mission statement for the personal brand, said that it involves:
- Who are you?
- What is your unique value?
- What you stand for, and what you do?
For example, your mission statement should look like ” I use my sense of business, creativity, and expertise to help B2B brands attract the audience and engage with them through enticing content. I desire to grow my recognition as the great resource in the industry of content marketing”.
Craft an Editorial Mission Statement
You can craft an editorial mission statement to connect to the mission of your brand. Your editorial mission statement should include the core audience, i.e., .who you want to serve, what kind of information you provide, and benefit or outcome.
Provide the Details of Your Brand’s Goals
Personal content marketing will help you to achieve your professional goals and not your content marketing goals. Some personal content marketing goals include building brand awareness, earning trust for your brand, deepening brand loyalty, and attracting strategic partners.
Provide the Detail About Your Target Audience
When providing details about your target audience, describe their names first and then in which industry they work. Then, describe the titles or roles they have. At last, you will need to mention their behaviors and interests; where do they live? What they want to know about? Where do they live? , etc.
Identify the Sweet Spot of Your Content
Your content’s sweet spot refers to the primary topics you need to cover under your personal content marketing strategy. Also, it is an excellent time to find out preferred distribution vehicles and content formats. For example, if your customers like podcasts instead of videos, you would like to create a podcast rather than start a YouTube channel.
Build a Calendar for Your Content
Now, with your distribution platforms, formats, and topics identified, you need to build an editorial calendar. It is better to create a minimum viable calendar that will help you to publish regularly. Also, keep your expectation realistic. The calendar is fair if you need to post a blog in a month or review your LinkedIn profile quarterly.
Set Goals That You Can Measure
It is essential to connect goals that you can measure to all your tactics. For example, if you want to earn brand trust, you should gain at least 50 subscribers in the next three months to your newsletters. You can use various tools that can help you measure your goals.
Above all, you need to remember that you have created the personal content marketing strategy alone and doing it all alone. There will be no client or boss expecting your content. So, you should set deadlines for every step in the production and distribution process of your content.