How to Promote Your YouTube Channel for Free

Most people think that only creating and publishing content on YouTube will get you a flood of followers. But, their notion is entirely wrong. It is not enough to create content and post it on YouTube to get followers, and even high-quality content is also not enough for getting followers on YouTube. You will need to promote your channel on YouTube if you don’t get huge followers and success. Don’t worry; promoting your channel on YouTube is not as expensive as you think.

The YouTubers upload new content of 500 hours in every single minute. It means YouTube witnesses the uploading of 12,000 hours of new content every day. In simple terms, you can think how it is tough for your three-minute to attract viewers. If you do not promote your channel, it can get fewer views and remain unnoticed by most viewers.

How Can You Promote Your Channel on YouTube For Free?

Like many other social media platforms, YouTube is also continually growing and changing. It has emerged as the go-to place for brands, influencers, marketers, and businesses. With more than 62 percent of companies and brands using YouTube to promote their products, services, and content, it is clear that it is becoming a big part of marketing strategies. To use this platform effectively, you will need to keep an eye on your subscribers and videos for your YouTube channel.

We bring you some easy tips that can help you to promote your channel on YouTube for free and get more and more views.

Use SEO Optimization for YouTube

SEO optimization is the most convenient way that can help you to promote your channel on YouTube for free. After Google, the social media platform based on videos is the second-largest search engine across the globe, with billions of searches happening every month. If you want to promote your content on the platform effectively, pay attention to YouTube SEO. You will need to use the right video descriptions, keywords, and tags in your headlines.

Tags: Create tags relevant to your content and brand.

Video Descriptions: Make sure to include your related keywords and target keywords in your videos’ descriptions. Also, have a link to your related content on the same topic.

Video Titles: You will need to choose a  catchy title that includes your keywords for your video.

Keywords: You can use the autosuggest to get an idea about the most suitable keywords. Several SEO tools for YouTube can help you find the most appropriate keywords that your target audience is searching for.

Create Content Worthy For Promotion

Indeed, even the best content in the world will not help you if nobody is going to see it. But, at the same time, it is also true that nobody will watch if your content is not engaging and useful. If you want to promote your channel on YouTube, you will need to create engaging content worth promoting. The simple way to producing content for YouTube is this:

  • Select the right type of content for YouTube.
  • Script and record your video.
  • Edit your video and upload it on YouTube.
  • Add an awesome thumbnail to your YouTube video.
  • Finally, optimize your video.

Collaborate with Other YouTubers

Don’t hesitate to collaborate with other influencers and creators on YouTube. Such a type of cross-promotion will benefit both parties and help both to expand their reach. It is effortless as two or more YouTubers will need to work together to create an engagement for each of their YouTube channels.

Build a Strong Community

Creating content and uploading it on YouTube will help you set up as an authority in your industry and niche. It will attract people to you to seek knowledge. You can engage the people and build a strong community. A great way to build community is to engage with your viewers when they share interesting information, post comments on your videos, and always add value to your viewers’ lives.

Promote Your Channel on Other Social Media Platforms

You will need to make profiles on other social media platforms and upload videos on YouTube. Don’t panic; you will need to choose the social media networks to reach more audiences for your content. For example, you can promote your video content on Instagram and Facebook.

Here is how you can do it.


You will need to switch to a creator or business account. To do this, click on your profile settings, select Account, and then select Add New Professional Account. It will further unlock the professional tools such as analytics which will lead you to the next step.

  • In the next step, you will be able to view Instagram analytics to help you get an insight into the performance and specific audience of your content.
  • You will need to remain consistent in further steps means you will need to post your content regularly on Instagram. You can engage your audience with Reels, Instagram Stories, and images.
  • You can use the native video platform of Instagram, IGTV, to promote your YouTube channel on it.


Sharing your YouTube video on Facebook is very easy as you will need to click on the Share button only.

Run Contests

Running contests is the best way to attract viewers to your YouTube channel. It helps you to get more and more subscribers to your channel. While doing so, make sure to subscribe to your channel as the criteria to enter the contest.

Promote on Forums

When you plan to promote your YouTube channel, forums are the best places. However, many forums follow the policy of no promotions strictly. But, you can get around this policy by adding value to your conversation. You will need to engage with the audience and share your content only if it benefits them.

Use Hashtags

Using hashtags on YouTube like many other social media platforms for category search and tagging. It will make it easy for people to find your videos on YouTube. Plus, it will help you to categorize your videos without adding them to the playlist.

Now, you know not one but several ways to promote your channel on YouTube for free. Even though YouTube is filled with different content and videos, viewers always keep demanding new ones. You can apply a strong marketing strategy for your channel to protect it from getting lost in much other content. Your marketing strategy may include both free and paid promotion tactics.

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